HEART UK latest radio advert

We have teamed up with the Cannes Lions Healthcare Agency of the Year 2018, Havas Lynx Group to create a unique radio commercial that is being used to highlight the fact that a large amount of the female population is continuing to dismiss common symptoms of cardiovascular disease until it's too late.

Havas Lynx Group and HEART UK teamed up to craft a romantic poem which, at first, could have been delivered from one lover to another.

In fact, the poem is an emotional plea from a heart to its ‘owner’, to reflect on their lifestyle before it’s too late because, on an average day in the UK, over 30 women die prematurely from cardiovascular disease.

‘LuvDub’ aired recently on Global Radio stations and on digital station Mi-Soul.